Understanding Your Product-Market Fit

Interview Last 5–10 Lost Sales Prospects

Ask your sales reps to give you a list of customers that fit your target profile, but for some reason the deal was lost. Send a quick email and ask them to spend 15 min of their time to understand why they went the other way. If needed, give them a $20 Starbucks gift card. The goal here is to … [ Read more ]

How Effective Is Your Current Message?

Product-market fit is all about finding a product that solves a problem and a message that resonates with your target customers. Evaluate internally and externally whether your current message is consistent and effective.

Internal Evaluation: How consistent is your sales team in communicating product value?

The following exercise is a great way to get a quick understanding where your sales team stands. Send each of your sales … [ Read more ]