Improving Your Product or Service via User Feedback
Online music streaming service Spotify encourages its users to engage in its online community and to provide product ideas via its Idea Submissions page. Here, Spotify customers can submit suggestions on how they want the product to evolve, and other customers can vote on these ideas. Spotify then takes the critical step of closing the loop by letting its online community know which customer ideas … [ Read more ]
Author: Dutta Satadip | Source: How to deliver great customer experience at scale | Original Publication: strategy+business | Subjects: Customer-Related, Innovation | Company: Spotify