Getting a Fresh Look at Your Products and Services

Every three months, a group of people from the organization—younger people, junior people, but never the same people—sits down and looks at one segment of the company’s products, or services, or process or policies with a question: If we didn’t do this already, would we go into it the way we are now? Every four or five years, that company has systematically abandoned or at least modified every single one of it products and processes, and especially its services. That’s the secret of its growth and its profitability.

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