Because fakes (counterfeit goods) are getting better—sometimes even coming in lookalike packaging—it’s a good idea to include secret features that distinguish your products from knockoffs, especially if you’re worried about liability suits resulting from counterfeits. “You can put secret tells in your product,” says Dave Tognotti, general counsel of Monster. It marks its headphones with microscopic dots, and stamps some of its packaging with codes and images in invisible ink, which its employees can detect with a special reader.
Source: “How to Win Against Counterfeiters”
Original Publication: Inc. Magazine
Subjects: Legal, Operations
Click to Add the First »