Identify Customer Pain Points
One of the best ways to find out where consumers’ pain points (and thus your opportunities) are is to talk to your frontline people. Your retail and call center people have heard it all; once every quarter, spend half a day asking them what challenges your customers face, and then focus your innovation investments on findings ways to address those issues.
Author: Catherine Palmieri | Source: “Boost Your Innovation Confidence” | Original Publication: strategy+business | Subject: Customer-Related