That’s how firefighters in the town of Toluma got a badly-needed but expensive piece of equipment, a deluge gun, without asking their cash-strapped city council for a single dime.
Here’s how. Business was slow all over their town. The firefighters were getting nowhere when they asked for donations from business owners experiencing a weak economy.
Yet when they approached the manager of a Pizza Hut he said … [ Read more ]
Author: Kare Anderson | Source: “Attract and Delight More Customers While Spending Less – by Forging Smart Partnerships” | Original Publication: The CEO Refresher | Subjects: Marketing / Sales, Social Responsibility