Introduce a Secondary Domain for Better Email Inboxing
By creating multiple sending domains, email marketers have a great opportunity to increase inboxing as a result of segmentation.
First, marketers can use multiple domains to mail different subscriber segments (more and less engaged) or different types of campaigns (one domain dedicated to marketing campaigns, another dedicated to support emails, a third dedicated to triggered, etc.)
Domain separation also helps maintain a consistent deliverability rate by setting … [ Read more ]
Author: Ivy Shtereva | Source: “Five Tips for Increasing Email Engagement and Improve Inboxing” | Original Publication: MarketingProfs | Subjects: IT / Internet / E-Business, Marketing / Sales