Product-market fit is all about finding a product that solves a problem and a message that resonates with your target customers. Evaluate internally and externally whether your current message is consistent and effective.
Internal Evaluation: How consistent is your sales team in communicating product value?
The following exercise is a great way to get a quick understanding where your sales team stands. Send each of your sales … [ Read more ]
Author: Myk Pono | Source: “Effective Value Messaging: The Definitive Guide” | Original Publication: Medium | Subjects: Management, Marketing / Sales