Create a “living” driver-tree of your revenue and identify leading indicators
You cannot accurately forecast what you don’t understand. While many CEOs have a strong intuitive grasp of the variables that drive their revenue, far fewer have a deep analytical understanding of them. A digital driver-tree of your business can capture the inputs that influence revenue, sales volume, margins, and costs. It can also help pinpoint forward-looking indicators that can signal when change is afoot. For … [ Read more ]
Authors: Ketil Gjerstad, Sam Farley | Source: Strategic and Annual Planning in Chaotic Times: What Every CEO Should Know | Original Publication: Boston Consulting Group | Subjects: Finance, Management
