Create a Sales War Room for Better Post-Merger Integration

After a merger, it is a mistake to expect sales reps on their own to address all of the inevitable questions from customers and tactics of competitors. Unfortunately, sales managers are often too preoccupied with integration issues, so the front line is left to its own devices.

To resolve this problem, successful acquirers create a temporary sales war room, or interim leadership group. Led by two … [ Read more ]

An M&A Integration Matrix

When Merck KGaA, the German chemicals and pharmaceuticals concern, acquired US biotech equipment supplier Millipore, managers drew up a two-by-two chart representing every group in the organization on two dimensions: their importance in achieving the integration goals and the degree of disruption they would experience from the upcoming change. That allowed the leadership team to focus on supporting the people who were most important to … [ Read more ]