Understanding Your Product-Market Fit
Interview Last 5–10 Lost Sales Prospects
Ask your sales reps to give you a list of customers that fit your target profile, but for some reason the deal was lost. Send a quick email and ask them to spend 15 min of their time to understand why they went the other way. If needed, give them a $20 Starbucks gift card. The goal here is to … [ Read more ]
Author: Myk Pono | Source: Effective Value Messaging: The Definitive Guide | Original Publication: Medium | Subjects: Market Research, Marketing / Sales, Project Management