2 Posts found for Author: Domenico Azzarello

Not all roles are created equal. Many companies don’t take the trouble to understand which are their linchpin roles—as distinct from high-performing or high-potential people. These are roles that have a big influence on the customer experience or that provide critical support or coaching to employees who shape the customer’s response. Given scarce resources, targeting these roles can be an efficient way to raise employee … [ Read more ]

Author: Domenico Azzarello | Source: The Chemistry of Enthusiasm | Original Publication: Bain | Subjects: Customer-Related, Human Resources, Management

Just as the Net Promoter approach has strong descriptive and predictive power with customers, it works just as well in the realm of employee engagement. Loyalty leaders measure engagement by asking a handful of simple but predictive questions: Would you ask your friends and family to work in this company? Why? And would you recommend our product or service to your friends and family? What … [ Read more ]

Author: Domenico Azzarello | Source: The Chemistry of Enthusiasm | Original Publication: Bain | Subjects: Human Resources, Management, Organizational Behavior