Identifying and Bounding Innovation Opportunity Spaces
Fresh, creative insights are invaluable, but in our experience many companies run into difficulty less from a scarcity of new ideas than from the struggle to determine which ideas to support and scale. At bigger companies, this can be particularly problematic during market discontinuities, when supporting the next wave of growth may seem too risky, at least until competitive dynamics force painful changes.
Innovation is inherently … [ Read more ]
Authors: Erik Roth, Kumsal Bayazit, Marc de Jong, Nathan Marston | Source: “The Eight Essentials of Innovation” | Original Publication: The McKinsey Quarterly | Subject: Innovation | Company: RELX Group