Consciously Enforce Cooperative Social Norms
Larry Prusak, a former IBM executive who is now scholar in residence at Babson College, notes that some firms are consciously enforcing cooperative social norms. “Firms that encouraged opportunistic behavior and that thought performative ties were just ‘soft stuff’ have not done well,” he says, adding that companies can encourage cooperative behavior in two ways. “First, signals and symbols are important. If a firm promotes … [ Read more ]
Authors: Jack Welch, Larry Prusak | Source: “Do Talk to Strangers: Encouraging Performative Ties to Create Competitive Advantage” | Original Publication: Knowledge@Wharton | Subject: Organizational Behavior