Snowball Sampling: Identifying People with Informal Influence
Employee resistance is the most common reason executives cite for the failure of big organizational-change efforts. Companies need to develop strong change leaders employees know and respect—in other words, people with informal influence. But there’s one problem: finding them. How can company leaders identify those people beforehand to better harness their energy, creativity, and goodwill—and thereby increase the odds of success?
One way we’ve found … [ Read more ]
Author: Lili Duan | Source: Tapping the power of hidden influencers | Original Publication: The McKinsey Quarterly | Subjects: Change Management, Management, Organizational Behavior