Clawing Your Way Back from a Discount
Retailers typically follow one of two approaches on price promotions: They’ll discount that PDA to $349 for awhile and then bump it all the way back up to its regular price of $499, or they’ll tout their “everyday low prices” and leave it at $449 indefinitely. But a third tactic beats both, new research indicates.
A store can generate more revenue after a $349 promotion by … [ Read more ]
Author: Michael Tsiros | Source: Clawing Your Way Back from a Discount | Original Publication: Harvard Business Review | Subject: Pricing