An Alternative to Price Cuts When Customers Are Fearful
In a downturn, some consumers and businesses cut back because they just don’t have the money to spend. Many more prospective customers have the money but feel uncertain about the future. Spooked consumers won’t buy more until they feel that it is safe to do so, or until they decide that prices have dropped as far as they’re going to. A company needs to understand … [ Read more ]
Author: Ouriel Lancry | Source: “Price for Today and Tomorrow ” | Original Publication: Bain | Subject: Pricing