A Frequency Opt-Out
Consider adding a frequency opt-out option to the standard “fine print” at the bottom of every electronic mailing. Instead of just seeing an unsubscribe link, recipients can take their choice between that and an option to reduce frequency, which reads: “If you would like us to decrease the frequency of the emails sent to you, click here. This will reduce the number of mailings by … [ Read more ]
Source: “How to Reduce Email Unsubscribes by 35% & Boost Holiday Sales” | Original Publication: MarketingSherpa | Subjects: Customer-Related, Marketing / Sales