Soliciting Customer Complaints
Retailers need to find ways to get customers to share complaints with management, not friends and family. One way is for retailers to ask customers to check a box on their credit card slip indicating they had a problem at the store. Retailers could then attempt to follow up, or give the customer a phone number or web address to make their complaints directly. If … [ Read more ]
Source: Beware of Dissatisfied Consumers: They Like to Blab | Original Publication: Knowledge@Wharton | Subject: Customer-Related