Using Your Customers to Improve Your Company
Superquinn awards shoppers “goof points” for pointing out problems such as an out-of-stock item, a dirty floor or a checkout line longer than three people. The goof points, which provide discounts off future purchases, have proved a good way to get customers talking about their experience.
SAS Institute, the North Carolina–based software company, creates a “SASware Ballot” every year, giving customers a chance to vote … [ Read more ]
Author: James Allen | Source: Closing the delivery gap | Original Publication: Bain | Subject: Customer-Related