Put Yourself in Your Customers’ Shoes to Foster Innovation and Creativity
Would-be innovators need to break free of preexisting views. Unfortunately, the human mind is surprisingly adroit at supporting its deep-seated ways of viewing the world while sifting out evidence to the contrary. Indeed, academic research suggests that even when presented with overwhelming facts, many people (including well-educated ones) simply won’t abandon their deeply held opinions. The antidote is personal experience: seeing and experiencing something firsthand … [ Read more ]
Author: Marla M. Capozzi | Source: Sparking creativity in teams: An executive’s guide | Original Publication: The McKinsey Quarterly | Subjects: Customer-Related, Innovation