Doughnuts and BlackBerrys
Research in Motion (RIM), maker of the ubiquitous BlackBerry, is one company that takes great pains to signal its distance from the shareholder value principle. Back in 1997, just after the firm’s IPO, the founders made a rule that any manager who talked about the share price at work had to buy a doughnut for every person in the company. Early infractions were not terribly … [ Read more ]
Author: Roger Martin | Source: “The Age of Customer Capitalism” | Original Publication: Harvard Business Review | Subject: Organizational Behavior