70–20–10

We use 70–20–10: 70 percent on our core business, 20 percent on adjacent business, 10 percent on others, as a sort of allocation principle, and we are constantly moving people around to achieve that percentage. Another thing we have is something called 20 percent time, where we tell people, especially in engineering, that they can spend 20 percent of their time on whatever they want. Now, these people are not that clever. They work on things which are adjacent to their areas of interest, which is what we hired them for.

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