Find Your Product’s Optimal Price

To determine the optimal price of FitBark, Davide Rossi put plugins on the FitBark website that asked customers two simple questions. These questions were: “At what price does this product become too expensive?” and “At what price does this product feel like a steal?” People who answered the questions got a $10 discount and FitBark got tons of valuable data that helped it choose the … [ Read more ]