To determine the optimal price of FitBark, Davide Rossi put plugins on the FitBark website that asked customers two simple questions. These questions were: “At what price does this product become too expensive?” and “At what price does this product feel like a steal?” People who answered the questions got a $10 discount and FitBark got tons of valuable data that helped it choose the right price. You can use a similar strategy to find your product’s optimal price.
Source: “A Founder’s Guide to Product Pricing”
Original Publication: Medium
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