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Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Issue mapping involves identifying all the stakeholders and decision influencers involved with ordering, stocking, displaying, promoting, buying, using, servicing and disposing of a product or a service. It helps to paint a fully dimensional picture of its impact and interaction with consumers and the marketplace. It is also quite useful in combination with work-flow mapping, the visual mapping of the steps an individual takes to complete a given activity.
Author: Gabriella Lojacono
Source: The Evolution of the Design-Inspired Enterprise
Original Publication: Rotman Magazine
Source: The Evolution of the Design-Inspired Enterprise
Original Publication: Rotman Magazine
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