Tell Five Stories at Once

We typically see organizational leaders tell two types of stories to inspire their teams. The first, the turnaround story, runs along the lines of “We’re performing below industry standard and must change dramatically to survive—incremental change is not sufficient to attract investors to our underperforming company.” The second, the good-to-great story, goes something like this: “We are capable of far more, given our assets, market … [ Read more ]

Telling Your Company’s Story in Video

There’s a new story at your business every day. Maybe you dreamed up a great idea or shot down a bad one. Maybe a customer surprised you with the way he or she uses your product. Perhaps a client or an employee came to you with a suggestion for something you’d never thought of before.

There are hidden opportunities in these everyday moments. They make great … [ Read more ]