Kill the Company

“Kill the Company” is an exercise which asks participants to step into their competitors’ shoes and think up a detailed strategy aimed at driving their own company out of business. This is achieved by encouraging people to identify weaknesses in their company — or their business unit or division — and show how a savvy competitor could exploit them. The most useful insights surface when participants consider specific scenarios. They should seek to answer questions such as, “What steps could a competitor take that would cut pricing by half on one of our main products?” “If we were hosting a public forum called ‘How Our Services Really Suck,’ what would be the main discussion topic?” “If someone were writing a tell-all book about our company, what painful secrets would they reveal?”

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