Learning to Say No: The MSPOT

The single best tool I have found to help unlearn the yes-man ways of a startup CEO is a single-page document we call our MSPOT. With it, we articulate our Mission, the constituencies we Serve, the Plays we’re going to run this year, the plays we are going to Omit, and how we will Track our progress.

The most painful portion of that document are the Omissions. Painful, because they are usually excellent ideas with high potential—but necessarily omitted because we are better off doing a few things very well.

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