Making Better Investment Decisions
Always ask people making an investment recommendation to present their second-best choice. It’s rarely better than the first. But both might actually be good, and both recommendations of another business unit might not be. Considering just one recommendation from every business unit will deprive you of many investment opportunities you’d get if you asked for two.
Author: Dan P. Lovallo | Source: Making great decisions | Original Publication: The McKinsey Quarterly | Subjects: Finance, Management
