Issue Mapping
Issue mapping involves identifying all the stakeholders and decision influencers involved with ordering, stocking, displaying, promoting, buying, using, servicing and disposing of a product or a service. It helps to paint a fully dimensional picture of its impact and interaction with consumers and the marketplace. It is also quite useful in combination with work-flow mapping, the visual mapping of the steps an individual takes to … [ Read more ]
Author: Gabriella Lojacono | Source: “The Evolution of the Design-Inspired Enterprise” | Original Publication: Rotman Magazine