Perhaps the biggest challenge for companies seeking to take advantage of its data resources is how few non-IT managers possess robust data skills. A consumer products company addressed this issue by requiring its MBA hires to go through an intensive orientation on data and its use, which includes placing recruits on the data team for some time. This program has enabled the company’s business side to develop a wellspring of talent in this field: It now has people who understand the company’s available data assets and know how to deploy them in creative ways to drive business decisions.
Source: “The Quantified Self Goes Corporate”
Original Publication: strategy+business
Subject: IT / Internet / E-Business