Stream of Commerce Model

What we’re saying is if you’re going to message somebody, if you’re going to advertise or whatever you want to call this new medium, the best time to do it is right in that stream of commerce. So you go to that site to sign up for a paid subscription. It’s $21 a year. That’s a great time to say, when their wallet is now open, “How would you like that for free?” No one’s going to say, “No, I don’t want that free.” What they’ll say is, “What do I have to do?” You may have to sign up for long distance. There’s a million different things for which maybe somebody’s willing to pay to have you as a customer at that very moment. What happens then is you win because you get it for free or subsidized, our clients win because they get new customers, and we win because they pay us. That’s the best time to message people, and we know it works to the tune of tens of thousands of transactions a month in revenue.

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