Kill the Company: Identify Your Weaknesses Before Your Competitors Do

Kill the Company is about having an out-of-company experience. It’s about examining your weaknesses so that you can make them your strengths. In most businesses each year, we do a SWOT analysis [to examine] our strengths, weaknesses, opportunities and threats. Most people use it as a political construct to say where they are strong and [to say that] they are not really weak — they’re challenged. That doesn’t work. Kill the Company [allows you to] pretend that you are your number-one competitor. You have three minutes: How will you put yourself out of business? Especially with executives, it gets their war mentality on. They are given permission to really look at what’s wrong, and then ideally, find out where they are really weak. What can you do about it? Who can you partner with? Even better, how can you then turn that back onto your competitors? It’s just a neat way [to look] at what your weaknesses are, but you give it a gaming mentality.

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