Surprise your best customers when they least expect it. A guerrilla marketer mails lottery tickets to her best customer every time the jackpot hits $5 million. This unusual gesture generates a lot of goodwill and keeps customers talking about her.
Author: Kimberly Stansell
Source: Inspire People to Talk about You
Original Publication: Inc. Magazine
Subjects: Customer-Related, Marketing / Sales
Source: Inspire People to Talk about You
Original Publication: Inc. Magazine
Subjects: Customer-Related, Marketing / Sales
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