Putting Your Business Activities on Trial [Archive.org URL]

Here’s some very sound advice Peter Drucker has been giving us for at least three decades now, “every three years or so, the enterprise must put every single product, process, technology, market, distributive channel, not to mention every single staff activity on trial for its life. It must ask: Would we now go into this product, this market, this distributive channel, and this technology today? If the answer is, ‘No’, one does not respond with, ‘Let’s make another study’. One asks, ‘What do we have to do to stop wasting resources on this product, this market, this distributive channel, this staff activity?'”

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