A consumer products company created an internal innovation futures market, where managers can go long or short on innovative ideas pitched by the teams creating them. Once the market price of an idea crosses a threshold, the innovators get more funding; if it crosses a higher threshold, it’s transferred into an existing or new business unit. But if its price falls below a certain level, it gets killed.
Source: “Managing IT for Scale Speed and Innovation”
Original Publication: The McKinsey Quarterly
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