One of the best ways to figure out how to structure your offer is to talk to some of the people who’ve already bought from you. Call them on the phone and say, “What was it about this product that you like? Why did you buy in the first place? What was appealing about it to you? What are some of the best benefits you’ve gotten?”
Ask those four questions. What you will hear may surprise you.
Source: “Solutions to 10 Most Pressing Direct Mail Problems”
Original Publication: Guerrilla Marketing
Subject: Marketing / Sales