Instead of a suggestion box with a stack of cards, for example, you can offer a “venture planning” tool kit that enables all employees to submit more robust ideas than a few sentences on paper would allow. The tool kit could ask a series of basic questions — why should I invest, what are the potential markets, who might be the new industry players, what kind of alliances are necessary that prompt employees to flesh out their ideas in a more complete, more daring way. Your company’s Web page could guide employees to the departments that have small amounts of seed money available for testing out experiments or innovations. The goal is to create an internal market for ideas — a competitive atmosphere that fosters the most creative thinking on a regular basis.
Source: “Will You Get to the Future FIRST?”
Original Publication: Management Review