Imagine you are a new CEO, looking at your company with fresh eyes. Ask yourself: What function or resource most constrains our progress? Where would the smallest improvement yield the biggest impact on our business? In other words, you need to identify your “Herbie-group.” Are you limited by how well field staff in sales, operations, or customer support translate new offerings, new markets, or improved processes into results? Or maybe your field organization is a well-oiled machine, but your problem lies upstream with one of the groups that generate innovations, such as product development, IT, or marketing. Your Herbie-group may even be top management or your best and brightest project leaders, if they are in high demand and stretched too thin.
Source: “Finding the ‘Herbie’ in Your Change Initiative”
Original Publication: strategy+business
Subject: Change Management
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