Nominate a designated dissenter
Social influence is particularly potent in group settings, so teams must proactively manage it in meetings. “There’s a fine line between the wisdom of crowds, where groups make better decisions than individuals, and groupthink, where individuals blindly follow a prevailing opinion,” says Jonah Berger. “Someone suggests doing X, and the next person, who might’ve been thinking of Y, will tend to go with X as … [ Read more ]
Author: Jonah Berger | Source: “The Goldilocks Effect and How to Harness Social Influence” | Original Publication: First Round Review | Subjects: Management, Organizational Behavior