Make it Harder to Apply

If you look at most applications on Monster.com or Craigslist, the instructions are very simple: “Send a cover letter and resume to (email address).”

There’s nothing inherently wrong with this. However, an issue that can come up in a tough job market is that you’ll have a tough time separating the wheat from the chafe.

Let’s say 500 people apply for the position you posted. … [ Read more ]

Focus on the Lowlights

Bill [Gates] required that the first slide in the deck be the lowlights—not the highlights—the lowlights. In other words, what’s not going well and you would tend to focus the whole meeting on the first slide which is the lowlights which is what you should be doing. I can’t tell you, and I suspect you’ve experienced the same thing, how many meetings you go to … [ Read more ]

Focus On The…Negative

When you start a business, it’s difficult to know what to look for in a good hire. “I learned the hard way that the last thing you want to do is hire people who aren’t 100 percent sure that they want to work for you or 100 percent clear on what they’re getting themselves into,” says Ben Lerer, CEO of Thrillist. To make sure potential … [ Read more ]

Create an Owner’s Manual for Your Product or Service

Every business, product, or service can and should create their version of an operating manual that contains various forms of higher education delivered in a variety of available formats and mediums.

Here are some specific ideas that might get you started producing your manual:

  • Create a getting-started guide for your product, company, or service
  • Create a series of how-to videos and promote the

[ Read more ]

Make Your Employees’ Dreams Come True

One easy, fun and impactful system you can put in place is called the “101 Dream Goals.” Give each employee thirty minutes and have them write as many things they can think of that:

* They’d like to buy
* They’d like to do
* They want to learn
* They want to try for the first time
* Personal goals they want to … [ Read more ]