Surefire methods to build your word-of-mouth business

  • Offer incentives for referrals that turn into business. They can be in the form of discounts on future business, free estimates or samples, or just plain cash. Even a small offer will catch their attention.
  • Create a referral form, and send it to clients or customers with your invoice for services rendered. If you’ve done a good job, the time to leverage yourself is upon completion of the project.
  • Tap your suppliers for leads, by reminding them that when your business grows, theirs does, too. Spark this exchange by giving leads to your suppliers.
  • Ask prospects who have turned you down for referrals. This gives them a graceful exit from a potentially unpleasant task. The only secret, as with any request, is to time it appropriately so that you offer people a natural, unforced opening to help you.
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