ROI²
An example of a metric that matters is return on innovation investment (ROI²). A series of Booz & Company studies conducted over the past seven years statistically correlates ROI² with organic growth, and links innovation spending with financial performance in ways that can lead decision makers to generate higher, more reliable returns on innovation and research and development. The statistical validity of ROI² bolsters its … [ Read more ]
Author: Jamie Campbell | Source: Crafting Best-in-Class Business Intelligence | Original Publication: strategy+business | Subject: Innovation
